Last year we visited the subject of SELLING YOUR HOME DURING THE WINTER MONTHS, and now that we’re back in the midst of frigid temps, it only seems right to re-share that post with you! So, here it is:

 

 

What could be more stressful than selling a home?  Selling a home in the winter, of course! And while January might seem a little late (according to the calendar!) to be broaching this subject, us Iowans know that, realistically, we still have 3-4 more months of “winter-like” weather.  This means that there is still plenty of time to take action and get your home listed and sold before spring even decides to show up!  Here are our top tips for selling your home in the winter months!

 

Take control of the snow and ice situation.  Keeping snow and ice at bay and away from your walkways and entryways is important if you want prospective buyers to get into your home safely and with ease.  Just like mowing your lawn in the summer, shoveling and maintaining your home’s exterior in the wintertime, helps the house look well taken care of and loved. Bonus tip: Even if you’re not currently living in the home, make arrangements with a friend, neighbor, or business to do snow and ice removal.

 

Go for a warm and cozy feel.  It might mean adjusting your thermometer a bit, but warming your home before a showing will help prospective buyers be comfortable.  And while you’re going for that comfortable feel, cozy things up a bit with pillows and throws in the living spaces, and perhaps a large folded-over comforter on a bed.  Make prospective buyers see themselves living comfortably in the house.

 

Make the most of natural lighting and supplement with good interior lights.  Lighting is especially important during the winter months when our days are shorter and the sun doesn’t always shine.  Take advantage of any and all outside light by opening all window coverings and turning on all (yes, all!) the lights in the house.  Again, we’re going for coziness here!  Bonus tip: Ensure that all light fixtures are clean and bulbs are burning bright.

 

Keep the windows clean.  Daylight during the winter can draw attention to dirt and grime that otherwise might go unnoticed.  Keep a prospective buyer’s focus on the home, not it’s state of cleanliness, by washing the windows.  If this isn’t a project you feel comfortable tackling, hire it out!  Trust us, a good window cleaning is worth the investment.

 

Make your home pleasing to the nose, not just the eyes.  Capitalize on our strong sense of smells, and feelings that those elicit by making sure that your home has a pleasant aroma -- without going overboard.  It can be as simple as baking a batch of chocolate chip cookies or burning a candle a couple hours before a showing (just remember to turn off the oven and/or blow out the candle!).  We’ve blogged about the Stinky Side Of Real Estate before and encourage you to re-read that to re-freshen your memory AND home prior to your first showing or open house!

 

While there may be fewer buyers during the wintertime, generally, the ones that do exist are serious and have some sense of urgency.  Capitalize on this by making your home stand out from the others with just a little effort and preparation.  And, as always, if you’re feeling overwhelmed, let us help!  Contact us anytime!

 

Steve Hidder, Broker/Owner

Ankeny Real Estate Service

219 SW 3rd Street

Ankeny, IA 50023

(515)964-3662

www.ankenyrealestateservice.com